VIEWPOINT is a Russian branding agency based in Moscow, formed in the summer of 2012. Complex solutions in consumer branding is our core competence, we develop new brands, we reanimate existing ones and perform maintenance work for successfully operating brands.
In our work we combine the original solutions and bright ideas with specific business goals and marketing strategies of our clients. Our experience and understanding of the target audience, the analysis of global trends in the development of consumer markets allow us to solve any projects of any kind, filling them with unique and effective solutions!
Since February 2015 VIEWPOINT has been a member of the Association of Branding Companies of Russia (ABCR).
|Brand strategy||Copywriting||Visual identity of brand||Brand design||Brand promotion|
|ResearchCompetitive environmentPositioningCommunication strategyRebranding||NamingSloganBrand legendAdvertising scriptsAdvertising and PR-articles||Logotype and symbolColor rangeFontPackaging formStyle-forming element or personage||Packaging designGraphic designIllustrationLine extensionCommunication zonesLayouts and prepress||Promotion conceptKey-visual developmentPos-materialsBrand bookGuideline|