Maestro – naming and package design
Our task was to design a pizza packaging for a restaurant chain, which would indicate the product as high-quality ready meal, which is prepared by hand using original recipes exclusively from high-quality products. The solution for the package was the chalk board at the entrance of an Italian trattoria and ‘tells’ about the dish of the day. Naming ‘Maestro’, drawn in chalk ‘by hand’ logo, the list of main ingredients and the author’s illustrations of the product solve the task successfully.
naming, positioning, packaging design, logo, illustration, line extension 2 SKU