Limited Edition Almette

As one of the major players in the cottage cheese market, Hochland’s Almette brand continues to distinguish itself from its competitors by the delicacy and naturalness of the product, as well as its love of exquisite flavor combinations. The recent successful re-design of the entire Almette range has been followed up with a spectacular new product for true gourmets. The limited edition of spicy airy cottage cheese with spicy herbs is presented in two flavors: aromatic rosemary and mild spiciness of jalapeño pepper.

 

In the course of our work, we solved the following tasks: we retained brand recognition, but at the same time we highlighted the limited edition line, increasing its premiumization. We accomplished this by introducing new elements of differentiation, a background wood texture, and by adding gourmet appetizing food groups. What makes the new design particularly appealing is the use of metallized print effects, which makes the new product stand out on the competitive shelf.

Packaging design, limited edition design, food zone development, SKU allocation, layout design, prepress