POSM for Amsterdam Navigator can launch

Amsterdam Navigator, the brand of Efes Russia, continues its rapid development. Followed by the launch of a can, a new updated bottle came out. In support of this event we have developed a key visual and a series of POS-materials in partnership with Efes Russia.

The agency had a task to develop a promotional image for the strong beer Amsterdam Navigator, aimed at a younger audience of 18-30 years, to focus the consumers’ attention on a new product image, as well as to support the idea of Amsterdam Navigator being a bold, provocative, nighttime brand.
So there was a neon – a night city life symbol, which was used to write a slogan and a provocative icon 18+.

The designed key visual has been adapted to a large series of POS-materials.

development of key image (key-visual), pos-materials development, graphic design, structural design, pre-press