Development of a new brand — Bebelac Gold

Nutricia is a renowned expert in the baby food category with an assortment and a variety of products to suit a wide range of needs and tastes. The company pays great attention to studying the ever-changing market, regularly updates its brands and launches new ones.

In 2022, in the face of active market dynamics, there was a need to launch a new premium baby food brand on the market. The first thing that was included in the Bebelac Gold portfolio was a line of dairy and dairy-free cereals based on a variety of cereal mixes and mono-flavors.

In the course of the project, we identified the key driving features of the brand – use of natural ingredients, sincerity, and trust in the products’ quality. This is how we came up with a cute recognizable illustrative brand character – a bunny that always interacts with the product. Soft craft packaging and green colors are there to convey authenticity and adherence to all things natural and a large highly-emphasized food zone clearly outlines the composition of any given product. A convenient design structure makes it easy to navigate among the features of each SKU and quickly select the product that is right for you.

As a result, we have developed a balanced, pleasing to the eye, understated product design that reflects the company’s commitment to only use the natural ingredients and provide gentle baby care. The products of the brand can already be found on store shelves.

development of a new brand, package design, illustration, food zone development, distribution of SKUs, prepress