Redesign of Hochland Culinary
What the Hochland company values most is family tradition and quality, and the fact that millions of consumers, including professional restaurateurs, put their trust in the company shows that they appreciate that.
Hochland Curd Cheese is a special type of cheese designed to be used daily while cooking at home. It is created based on the curd cheese from the Hochland Professional line, which has been the No. 1 choice of Russian restaurateurs for many years now. It is a multi-purpose product, ideal for preparing sweet and savory, hot and cold dishes.
In 2022, there was a pressing need to update the appearance of the product. After conducting a series of studies, researching the current environment and analyzing the needs of the audience, a decision was made to redesign the product and expand the line.
In the course of the project, we studied the shelf of the company’s competitors and made the packaging design fresher and brighter; we also modified and improved the food groups and emphasized the rational benefits of the product. The main focus was on the appetizing macro food zone, which plays a huge role in this category. The design turned out to be laconic, clean-cut, focal and more visible on the shelf. On a separate note, I would like to take the time to talk about a wonderful addition to the line — Hochland Curd Cheese in a confectionery sleeve — a truly unique product in this category. Now cooking will be even more pleasant and easy and you will be able to delight your loved ones with your culinary experiments.
Also, in support of the launch of the updated “Curd Cheese” and our brand new product, we have developed a key-visual and a series of POS-materials for retail locations.
packaging redesign, food style development, development of new packaging, distribution of SKUs, prepress