The Beer 54 is a new variety of local craft beer in Novosibirsk.

The brand-team of Efes Rus tasked our agency to develop new key-visual for the local variety of beer, wich will be percieve as made in Novosibirsk specially for population of the city and region.

We need to convey the communication «Our, Siberian!», give local character for the beer and convey to the customer link of this variety to this region.

Besides, it was important to avoid using small elements and state symbols in design.