Velkopopovicky Kozel brand decided to please it’s consumers and warm they up with a new limited edition of cans with a festive mood and new winter recipe.

In colaboration with Efes Rus company we developed original new year package and offered consumers to try a new recipe «mulled beer», favorite winter drink of Velke Popovice locals. It’s easy to prepare it by self, following clear recipe on the back of the can.

Key-visual and pos-matirials were also developed for trade-support.