Le Bouquet – naming and package design
Brand strategy | Copywriting | Visual identity of brand | Brand design | Brand promotion |
ResearchCompetitive environmentPositioningCommunication strategyRebranding | NamingSloganBrand legendAdvertising scriptsAdvertising and PR-articles | Logotype and symbolColor rangeFontPackaging formStyle-forming element or personage | Packaging designGraphic designIllustrationLine extensionCommunication zonesLayouts and prepress | Promotion conceptKey-visual developmentPos-materialsBrand bookGuideline |