Velkom is one of the market leaders in the main categories of meat gastronomy.
For more than 30 years Velkom has been pleasing people with tasty and high-quality products made of selected meat and offers consumers a wide range of sausages and meat delicacies. The company is constantly renewing itself: investing in infrastructure and advanced equipment, as well as expanding the assortment and introducing current novelties to the market.

This time it was decided to replenish their assortment with quality meat snacks and we were tasked with developing from scratch a packaging design for a line of sausages with different flavors. The packaging had to look modern, category-oriented, universal, have an attractive and tasty image of the product itself, but at the same time be visually distinct from the main Velkom product lines.

This design was chosen among a variety of proposed solutions.
The black background makes the product stand out favorably — it emphasizes the appetizing food area, refers to the premium and modernity, and forms a single solid block when laid out. Craft font solutions translate the democracy, quality and friendliness of the product and the entire line as a whole.