Prostokvashino is one of the oldest and largest brands in Russia. It has enjoyed more than 20 years of successful development: lots of prestigious awards, prizes, top ranking positions, and most importantly — the enormous love and trust of consumers of all ages and different social backgrounds. Prostokvashino is not just the characters from the book and the much-loved cartoon, but also traditional dairy products for a wide variety of situations. Over the years of its existence, “Prostokvashino” has turned into a true people’s brand!

Developing a successful brand is a very challenging, complex and lengthy process, where every little detail counts: searching for available niches, product quality, packaging, advertising communications, and above all else, always meeting consumers’ expectations and giving them what they really need!

The design and its style developed by our agency, as part of the global rebranding campaign of 2018, served as an excellent basis for the subsequent growth and scaling of the brand’s visual system and the integration of new narratives and messages. This case allows us to trace the visual evolution of Prostokvashino and its individual product groups, brought about by our agency over the past few years as part of creative collaboration with the Danone brand team.