Nyurka Prishla – new brand development
‘Nyurka has come!’ – The aim of the project was to create a memorable and good product based on the mass consumer.
Using the familiar elements that are typical to most packages of dairy products, we managed to create a memorable image of a unique, natural, heartfelt product.
A familiar cry from the childhood ‘Nyurka has come!’ and the image of a cow, which always appears in different places – between the curtains, then behind the fence, formed the basis of the concept and in conjunction with the author’s handwritten illustration and the logo it reminds of the village, vacation and real milk.
Pleasant pastel colors suggest the simple and easy product differentiation in the degree of fat and tastes and the print of only two colors makes the packaging budget-friendly for the manufacturer.
naming, positioning, packaging design, logo, illustration, line extension 5 SKU