Old Guard – naming and package design

Black bearskins and red uniforms, stern faces and spectacular ceremonies of the guard mount – all of that is the image of an English guardsman, familiar to everyone, which inspired us to work out the visual conception of the English beer for the Russian market.

The differentiation is achieved by the form and color of the moustache of the guardsmen which gives every taste its additional distinction and character.

Old Guard – as an image of the royal guard, it keeps safely the centuries-old traditions of brewing and it’s all as it should be: strong temper and austere character traits and at the same time it has bright and dynamic exterior and modernity due to using the innovative aluminum can.

naming, positioning, packaging design, structural design, logo, illustration