POSM for campaign “Table of Friendship”

In accordance to design bottles and cans of campaign “Table of Friendship” by Velkopopovicky Kozel we developed the key-visual and pos-materials.

Key-visual, pos-materials, prepress

8 (499) 391–86–06

Brand strategy	Copywriting	Visual identity of brand	Brand design	Brand promotion
ResearchCompetitive environmentPositioningCommunication strategyRebranding	NamingSloganBrand legendAdvertising scriptsAdvertising and PR-articles	Logotype and symbolColor rangeFontPackaging formStyle-forming element or personage	Packaging designGraphic designIllustrationLine extensionCommunication zonesLayouts and prepress	Promotion conceptKey-visual developmentPos-materialsBrand bookGuideline