Activia Smoothie design development

In the spring of 2019, in collaboration with Viewpoint, Activia launched a new line of drinking bio yoghurts with unique flavors, designed for active lifestyle proponents and healthy lifestyle enthusiasts. Intriguing combinations of strawberries, amaranth, mango, kiwi and other flavors found a colorful reflection in the package design. Watercolor style of the artwork and vibrant colors highlight the natural ingredients and make the product stand out on the shelf. Activia Smoothie is not only a boost of probiotics for comfortable digestion, but also a recipe for a cheerful summer mood for the entire day!

design development, package design, line extension