Velkopopovicky Kozel cut beer promo design
Together with the company Efes Rus we have developed a promotional design for cans and bottles of Velkopopovicky Kozel, which demonstrates the process of making cut beer.
The agency was tasked to focus the attention of the consumers on the new brand proposal, to show the cut beer image on the packaging and to illustrate step by step the principle of home made recipe, clear to every customer. The important point was to support the idea of the brand as a friendly and likable one with a good sense of humor. Hence there came a design with the image of a goat, showing the process of making cut beer
promo design, slogan development, can design, labels design, pre-press