At the request of VEDK (EEDC) we have carried out the re-design of mainstream segment cognac Amber Castle. The main objective of the re-design was to keep the brand awareness and achieve a clearer perception of the product by the buyer and the greater product visibility on the shelf. We have changed the main product elements: the label, the vial collar and the cap. As a result, Amber Castle has an updated modern look, an enhanced contrast brand block and a new color sound.