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Автор: Dasha_I | Опубликовано 26.02.2014 | Полный размер 940 × 394 пикселей

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Brand strategy	Copywriting	Visual identity of brand	Brand design	Brand promotion
ResearchCompetitive environmentPositioningCommunication strategyRebranding	NamingSloganBrand legendAdvertising scriptsAdvertising and PR-articles	Logotype and symbolColor rangeFontPackaging formStyle-forming element or personage	Packaging designGraphic designIllustrationLine extensionCommunication zonesLayouts and prepress	Promotion conceptKey-visual developmentPos-materialsBrand bookGuideline