Diablo Sauces – Bronze Pentawards Prize

The design of this line was inspired by the image of an angry bull that has steam coming down out of its nostrils. Each sauce contains a particular kind of chili pepper. Creating a label we used a stylized image of the peppers as the horns of a bull and a scale-meter that shows how much steam out of the nostrils the person will get when he tries this sauce.

The line is represented by 4 sauces with different degrees of severity. For the differentiation simplicity we used figures marking the number of divisions on the severity scale. The sauces line was designed for bar-restaurant ‘Bureau – burgers and bar.’


naming, packaging design, logo, line extension 4 SKU, pre-press