Redesign of Narodnaya vodka
In collaborating with Status Group company we have completed project of re-design of the Narodnaya vodka brand. This is traditional, affordable and understandable for the consumer product, which is made by classic recipe. But appearance of the brand needed to be more emotional, with own history and uniqueness. At the same time, it needed to go away from souvenir image and ancient splint style, achieving the feeling of new soulful product.
Re-design, illustration, label design, prepress.